Battle of the Eye Primers – Urban Decay vs. E.L.F

To the left we have E.L.F Mineral Eyeshadow Primer and on the right is Urban Decay Eyeshadow Primer Potion in Sin.

E.L.F is a sheer ivory colour and is quite thin in consistency however it is creamy to apply and feels almost silky as you work it over your eye lid and dries to a matte power finish.

Urban Decay is quite thicker in consistency (similar to a cream eyeshadow or blush), and applies as a gorgeous shimmery pink colour (just a touch pinker than MAC’s Naked Lunch). It dries and stays put whilst still holding its beautiful shimmer.

L-R: Urban Decay and E.L.F

So to put these primers to the test I applied a base to each eye before my eyeshadow and will

re-assess at the end of the day and see which primer does my shadow justice.

Before…

Urban Decay Primer Potion

E.L.F Mineral Eyeshadow Primer

The above pictures are taken just after I applied my eyeshadow for the day, both with the same shadows and same amount of colour. As you can see on the Urban Decay primed eye, because of the shimmer in the primer itself, eyeshadow colours appear so much brighter than the E.L.F primed eye.

So my day begun… a day full of clothes washing, watching my nephew play pre-school soccer (or stacks on the soccer ball), went for lunch and a long walk/jog…

Nine hours later…..





E.L.F Mineral Eyeshadow Primer

Urban Decay Primer Potion

The verdict: As you can see there is not much difference as the eye shadows stayed put on both eyes throughout the day with no creasing however the eye with the Urban Decay Primer Potion still maintained its more vibrant colours.  



If I had to choose between to two, I would probably sway towards the Urban Decay Primer Potion even though E.L.F put up a good fight. I really love the pink shimmery colour of Urban Decay and would be satisfied in using this as a base colour on its own, I also love that it really brings out the colours of the eyeshadows and keeps that vibrancy all day (even after exercise).

E.L.F Mineral Eyeshadow Primer retails for $11.95(AUD) from Crush Cosmetics or $3.00(USD) from Eyes, Lips, Face and the full size Urban Decay Primer Potion in Sin retails for $19.00(USD) from Urban Decay.